Catleya is one of the most gorgeous flower shops of the city. I wrote about it before: http://whatisbelgium.blogspot.be/2011/02/flowers.html
I happened to pass by there yesterday and it looked like one for their busiest day, business was definitely booming.
In the meantime I read that in the US 'secretary day' has been renamed "Administrative Professionals' Day" with two objectives in mind: to recognize "the secretary, upon whose skills, loyalty, and efficiency the functions of business and government offices depend," and to call attention "through favorable publicity, to the tremendous potential of the secretarial career."http://en.wikipedia.org/wiki/Administrative_Professionals%27_Day