Humans of Belgium and Match-day 1

The Belgian Red Devils will compete for the first time in the World Cup this afternoon at 6 pm Belgian time.   I ran into these guys a few minutes after 1 pm  and asked them what they were up to.
 "....on their way to grab a sandwich for lunch and then on to the big screens which are all over the city ..."
Could it be that schools closed down the afternoon of the first game? I doubt it.