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By photographing Brussels' Pain Quotidien at the corner of chausssée de Waterloo and AvenueLepoutre, semi-hidden behind facade cleaning cloths, I wanted to show the diversity of their products but mainly the complexity of selling bread in a bilingual city as Brussels. Who knows the names of all these bread and pastries in two (sometimes three) languages? The saleswoman got very upset - granted, I should have asked permission - because of their no-pictures-policy. I wonder if it is like this in all the Pain Quotidien worldwide? After all, there are now 132 stores in 17 countries and its history only starts in 1990 when founding father Alain Coumont opened his first simple and elegant
organic bakery restaurant in Brussels. If you have one of them in your neighborhood and are an amateur photographer, maybe you could put what happened to me to the test? I would love to find out! "At the center of every Le Pain Quotidien
restaurant are long antique-style tables, where strangers can share and enjoy a
meal, a style unique to Le Pain Quotidien. The communal tables are made of
single pieces of recycled wood, and a tranquil and natural atmosphere serve to
bring Belgian air in the comfortable space of Le Pain Quotidien restaurants".
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